信任问题——谈B2C模式电子商务的发展

电子商务的信任问题是建立在广义信用概念基础之上的概念。它指的是一种经济活动的践约能力问题,且涉及到围绕对该“践约能力”的预测的一系列社会学、经济学、法学、心理学因素。信任是电子商务活动的基础,B2C模式电子商务所涉及的三个先决要素:信息流、资金流和实物流与信任问题密切相关。信任是电子商务活动的基础,发展电子商务必须解决电子商务的信任问题。     

浅议员工创新思维的激发与培育

企业员工的创新能力是企业在激烈的市场竞争中取得优势的关键因素之一。创新思维的激发与培育是形成企业员工的创新能力的先决条件。本文运用管理学及心理学有关理论,在分析我国企业员工创新思维(能力)状况的基础上,提出了一些企业员工创新思维激发与培育的措施与方法。     

四川旅游企业文化价值链的现状及培育思路

针对四川旅游企业文化价值链的现状,提出从文化价值链的魂、形、言、行、创新和延展六个方面进行四川旅游企业文化价值链培育的思路。     

试论我国对外开放新思维

我国的对外开放已经走过了二十多年的历程,取得了巨大成就。本文认为,随着我国经济实力迅速提升,国际地位日益提高,我们应总结、反思和提出新形势下我国的对外开放新战略。文章从政府作用新定位、国内外经济双平衡、引进外资平常心等三个方面探讨了我国对外开放的新思维:政府在制定经济政策时要具有国际经济大视野,要从维护国际规则向制定国际规则转变;要从追求国际收支顺差向追求国际收支平衡转变,实现国内外经济综合平衡;要从大规模招商引资向以平常心对待外商转变,对内外资企业一视同仁,鼓励技术创新。     

Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

This research examines the role of post-purchase recovery initiatives in offsetting the negative effect of a dissatisfactory product experience. Experiment 1 explores the effect of counterfactual thinking, a mental simulation process of reflecting upon past events and generating alternative possible outcomes, on product evaluations after an individual experiences a negative purchase outcome. Experiment 2 builds on these findings and shows how customer surveys can be used as tactical tools to boost post-purchase product evaluations. The results indicate that post-purchase marketing efforts, such as customer surveys, can engage consumers in counterfactual thinking and positively affect their product evaluations.     

理清建设思路 培养物流人才——对无锡商职院物流管理专业建设的思考

无锡商业职业技术学院在物流管理专业人才培养方面进一步理清专业建设思路,探索符合职教特点的教学模式,理顺全方位、多层次的产学研合作机制,打造专兼结合的"双师型"师资队伍,构建以精品课程为核心的职业能力导向型课程体系,改革教学内容,强化实践教学,建成了现代物流人才培养的基地。     

Dialectical mind can be sweet toward crisis‐associated products/brands

Consumers’ thinking style (e.g., dialectical thinking), which is fundamental to cognition, has been paid inadequate attention in the consumer literature. This research explores the impact of dialectical thinking on Chinese consumer responses toward crisis‐associated products/brands. Findings in three experimental studies indicate that, in comparison to those primed with nondialectical thinking, consumers primed with dialectical thinking report higher levels of purchase intention and trust for a crisis‐associated product/brand. This is the case not just for products with Chinese cultural background, but also for products with western cultural background. Consumers’ perceived severity of crises moderates the impact of dialectical thinking, with a stronger impact in a highly severe crisis situation than in a less severe one. A survey study indicates a similar pattern. These findings are important in suggesting ways of encouraging Chinese consumers to be insistent on quality standard in order to better protect their consumer rights, and moreover, for multinational corporations on how best to respond and formulate strategies of handling product‐harm crises in the Chinese market.     

Thinking critically about critical thinking: Assessing critical thinking of business students using multiple measures

Critical thinking is a skill that potential employers expect all graduates to possess. Hence, most business management programs consider critical thinking as an important student learning goal. Unfortunately, there is ambiguity about how to best assess critical thinking, both as a skill and a learning outcome. The authors empirically demonstrate how they measure the critical thinking ability of their students in different settings, and how their critical thinking ability improves as they progress through the business program.     

Scenarios and design: Scoping the dialogue space

This paper examines the intersections between two futures-oriented domains of practice and research: scenario planning and design. Both are practice-led, with uneasy but productive relationships with theorizing. Exploring their relations offers ways to address challenges faced by interdisciplinary management research, which struggles to connect research and practice. The authors describe how they brought the two fields together. We outline how we convened, designed and facilitated the fourth Oxford Futures Forum held in May 2014. This event brought together leading practitioners and researchers in a collective inquiry based on self-organizing, generative and reflexive making and dialogue. How participants engaged, from responding to the invitation to take part, as well as their practical and discursive encounters with one another during the event, threw up similarities and differences between the two fields. We present nine themes that capture the links and spaces between design and scenarios, yet suggest that they are not a straightforward overlap or a simple relationship, but rather a range of interactions between the fields, including feeding in, bridging, tension and repulsion. The paper's contribution is to suggest how scenario planning can engage with design, resulting in new opportunities for research and projects. These modes of engagement provide a framing to explore dialogues between other management disciplines.